Press release
London Games Conference
2 November 2011
APPLE VOTED BIGGEST INFLUENCE ON VIDEO GAMES INDUSTRY
London Games Conference, 10 November 2011, One Wimpole Street
Forget PlayStation, the Internet or Mario, it seems Apple has had the biggest impact on the world of video games according to a survey of 1,000 people working within the industry itself.

Apple founder and all round IT visionary Steve Jobs was voted most influential person with 26 per cent of the overall vote (and 46 per cent of the top five winners’ vote). And Apple’s hero gaming device - the iPhone – received one in six (17 per cent) of the votes to take the most influential product moniker.

The top five people and products from the survey, which was carried out by the London Games Conference (10 November, central London), are below: 

Top five people to have shaped video games      
(First figures are percentage of overall vote; second are percentage of top five votes)


·         Steve Jobs                                                                 26%    46%       
·         Gabe Newell  (co-founder and managing director of Valve)  16%    29%
·         Shigeru Miyamoto (developer of Mario, Donkey Kong, Zelda) 7%    12%
·         Tim Berners-Lee (inventor of the world wide web)               4%     8%
·         Mark Zuckerberg (founder of Facebook)                            3%     5%
                                                                 
Top five products to have shaped video games                                               

·         Apple’s iPhone                                                             17%    53%
·         Nintendo Wii console                                                      7%    22%
·         Xbox Live                                                                     3%      9%
·         The original PlayStation console                                       3%      9%
·         Steam (digital distribution)                                              2%      7%         

“In just over three years the iPhone and the App Store have transformed what consumers expect of games, and how the industry makes and sells them – today, download games have come to the fore. Steve Jobs, the iPhone’s driving force, was the ultimate independent developer – uncompromising in his vision, with unquestionable influence, and hugely artistic and commercial results,” commented Michael French, editor in chief, MCV, the leading trade magazine of the video games industry.

“Apple thrived by linking ultra-desirable mobile devices to compelling online services. Likewise, the web and connected services like Facebook and Steam have transformed how humans behave and interact, so it’s little wonder to see all of these products and their progenitors Tim Berners-Lee, Gabe Newell and Mark Zuckerberg rank highly in our London Games Conference survey.

“LGC is the only event dedicated to examining the ways connected gaming has transformed video games – we will be welcoming 300 industry professionals to head great leaders speak and discuss hot topics including how smartphone games are transforming the world.”

About the London Games Conference

The London Games Conference – now in its third year – takes place on 10 November at One Wimpole Street in Central London. The full speaker line up can be found here: http://www.mcvuk.com/events/read/london-games-conference-2011/01067  

A small number of passes are still currently available to purchase from hannah.short@intentmedia.co.uk. 01992 535646.

Please follow us on Twitter - /londongamesconf


   

More information

Bastion contacts
Charlotte Le Rougetel
t: 020 7269 7900
f: 020 7269 7901
e: charlotte@bastion.co.uk
Dean Barrett
t: 020 7269 7900
f: 020 7269 7901
e: dean@bastion.co.uk
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