Press release
Toy Fair
22 January 2013
Toy Fair, 22-24 January 2013, Olympia, London Toy Industry Awards, 22 January 2013, Upper West Hall, Olympia, London
Furby (Hasbro), VTech and Smyths Toys  triumphed at this evening’s annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.

Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at a prestigious event held in the brand new Upper West Hall of London’s Olympia following the first day of the 60th annual Toy Fair, which is currently taking place at Olympia in West London.  

BTHA Chairman Frank Martin announced the winners of the Toy Retailer of the Year Awards, including two Judges’ Special Recognition Awards presented for outstanding achievement in toy retail, which went to Toy Barnhaus (Toymaster Group) and Harrods’ Knightsbridge store.  

TRA Chairman Alan Simpson unveiled the Supplier of the Year Awards. Two TRA Special Recognition Awards were also presented to iMC Toys and John Adams.  The full line up of winners follows:

Independent Toy Retailer of the Year                        MIDCO Toymaster
Specialist Multiple Toy Retailer of the Year                 Smyths Toys
General Multiple Toy Retailer of the Year                    ASDA
Online Toy Retailer of the Year                                 The Entertainer
Judges Special Recognition Award                             Toy Barnhaus
Judges Special Recognition Award                             Harrods (Knightsbridge)
Overall Toy Retailer of the Year                              Smyths Toys


Collectable Toy of the Year                         Moshi Figures, Vivid Imaginations
Construction Range of the Year                    LEGO Friends, LEGO
Game of the Year                                      Angry Birds Knock on Wood, Mattel
Pre-School Toy of the Year                         Jake and the Never Land Pirates Pirate Ship Bucky, Mattel
Girls’ Toy of the Year                                 Monster High Ghouls Rule Doll Assortment, Mattel        
Boys’ Toy of the Year                                 Web Shooting Spider-Man, Hasbro
Doll of the Year                                         Lalaloopsy Silly Hair Dolls, MGA Entertainment
Lifestyle Toy of the Year                             LeapPad2, Leapfrog
TRA Special Recognition Award                    iMC Toys
TRA Special Recognition Award                    John Adams

Supplier of the Year                                   VTech

Toy of the Year                                       Furby, Hasbro

Frank Martin, Chairman of the BTHA: “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. It was pleasing to see an increase in the number of entries, especially from the Independent sector. The judges had to deliberate long and hard to finalise the retailer shortlists because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

Alan Simpson, Chairman of the TRA, added: “In a year which has continued tough for the industry, exceptional marketing by retailers and suppliers alike has generated a better than expected outcome.  Undoubtedly this has been assisted by the development and further launch of tablets joining must have adult products in 2012 which open up exciting platforms for play in the future.  Imagination is the essence of toys and we have seen some stars deriving from strong licences, innovative design and timely reprises.  Other traditional areas need to rise to the challenge too and as we continue to tour Toy Fair this week retailers will be looking for evidence that will write an even better story for traditional and new toys in 2013”. The TRA Chairman, Alan Simpson, expressed his view of 2012 retailing, “the uncertainties of retailing in our threatened economy led many to cut prices too soon again, fearing for their survival.  This damages the industry and confuses consumers about the real value of our goods.  Businesses not only need cash flow but profits in order to survive, and children need toys for play, for life and for learning”.


Associations: The BTHA (British Toy & Hobby Association) and the TRA (Toy Retailers Association)

Toy Fair: Toy Fair takes place 22-24 January, 2013 at Olympia in London. Please register at and pick up your badges onsite.

For press information, please contact:
Ravi Vijh at Bastion PR
Tel: 020 7421 7600 or at Toy Fair on 020 7598 6518.
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