Press release
The Mathematical Games Company
9 September 2014
AS A COUNTRY WHY ARE WE SO BAD AT MATHS? IN A SURVEY OF 24 COUNTRIES ENGLAND IS THE ONLY COUNTRY WHERE OLDER PEOPLE ARE BETTER THAN YOUNGER PEOPLE AT MATHS – ‘IT’S TIME TO FIND THE FUN IN NUMBERS’
Dr Shohreh Blank, the creator of cZeus, says that we all can be more confident about numeracy and having fun with numbers is a great way to start
9th September 2014 - The recent Organisation for Economic Co-Operation and Development (OECD) report on international numeracy levels makes depressing reading. In a league table of 24 countries, England appears at 21; the report concludes that England has some of the least numerate young adults in the western world.

The creator of cZeus, a new maths based game, says that the trick is to identify the fun in playing with numbers. “From our research we’ve discovered that not only are people not confident with maths, they are actually scared of quite basic mathematical concepts. Too many people consider good numeracy to be a talent rather than something that can be learnt. We’re trying to change that attitude and bring some fun into being confident with numbers; cZeus entertains while it trains,” commented Dr Shohreh Blank.

The driving force behind cZeus, Dr Blank has over 20 years of experience in the investment industry. Having worked in an environment dependant on good numeracy and memory skills she knows the value of having a good grasp of basic arithmetic. She believes too many young adults leave school without a credible understanding of maths and, as a result, are unable to carry out simple daily functions such as addition, subtraction, multiplication and division. The OECD report says that there are 8.5 million adults in the UK with numeracy skills of a 10yr old. Dr Blank says “even those who have been good with maths at school can lose their numeracy skills due to lack of practice.  When you don’t use it, you lose it.

Jon Greenman, a retired Maths Professor at Stirling University has spent a career convincing students that mathematics is to be enjoyed and not feared, “This task has been made easier, not only for students but also for those who want to keep their brain in trim, by the recent development of a range of computer games that test numerical agility.  A recent addition to this market is cZeus which takes the concept much further by introducing players to more complex concepts without them realising it.   cZeus is a thoroughly absorbing game based on a smart idea and has the potential to take the player further along the path to a deeper appreciation and enjoyment of mathematics.”

cZeus App has two modes, sprint or marathon providing different challenges to the player.  To guide players through the game there are tips on the website with a suite of videos on its rules and how to solve cZeus puzzles more information can be found at:

http://czeuspuzzles.com/,   FacebookTwitter and  YouTube

Dr Blank believes attitudes towards maths need to change. “cZeus shows both children and adults alike that maths is not only fun, but something that can be learned.  A few hours with cZeus can really improve confidence in tackling basic and more advanced maths questions, tasks and equations”.
After a successful launch on iOS, cZeus is now on Android, providing another large community of players with the chance to improve numerical confidence, memory and logic skills needed in everyday life.

Notes for editors
About The Mathematical Games Company
The Mathematical Games Company Limited (TMGCL) was established in the UK in June 2012 to bring a series of entertaining apps and mathematical games to the market. Numeracy skills present a major challenge to teenagers and adults. Maintaining or acquiring numeracy, like any other skill, requires practice in day to day life. We aim to bring a variety of games to the market that will provide individuals with an engaging way to maintain and improve their numeracy skills.

The technologies behind cZeus are subject to a US patent application, in addition to copyright and UK registered designs.

For more information please contact:
Dean Barrett        Dean@bastion.co.uk
Ravi Vijh                 Ravi@bastion.co.uk
Matt Bowen         Matt@bastion.co.uk 

Bastion
+44 (0)20 7269 7900
 

More information

Bastion contacts
Matt Bowen
e: matt@bastion.co.uk
Dean Barrett
t: 020 7269 7900
f: 020 7269 7901
e: dean@bastion.co.uk
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